Digital Marketing Introduction

Digital Marketing is the newest form of marketing with a much less cost and giving a high range of profit.

Digital marketing basically refers to marketing with the help of advertisements through digital channels such as Search Engines, Email, Social Media, Websites, and Mobile Apps.

The development of digital marketing has changed the way brands and businesses use the internet and technology for marketing. With the rise of the Digital movement in India, digital platforms are increasingly incorporated into marketing and advertising strategies. People prefer using digital platforms instead of physical shopping which overall increases the scope and demand of expert digital marketers for their excellent digital marketing campaigns.

Digital Marketing is the best platform for brands to help them with brand awareness. Digital marketing is a multi-communication channel where information can be exchanged around the world with just one click. Digital platforms have made it easy for brands and their customers to interact virtually.

Digital marketing methods include Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Campaign Marketing, Social Media Marketing, E-mail Direct Marketing, and Social Media Optimization. The potential reach of social media is indicated by the fact that in 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users.

With the help of digital marketing, we can monitor our competition in a much closer way. Most businesses use social media as their main tool to create a channel of information. It is astonishing how the speed and straightforwardness with which digital media transmits data and support a business. In this era of digital technology, it’s important to have a strong online presence, coupled with a great brand that is presented uniformly across all mediums.

Digital marketing is much more cost-efficient and economical as compared to traditional methods of advertising and marketing. Traditional marketing methods and digital marketing do not operate in exclusion from each other. Digital marketers use only hard copy marketing materials to further strengthen a relationship with a contact, referral partner, or client. Say, for example, the businesses do not invest in television or radio ads, but we will give brochures to someone who is interested in our services. It appears that a multi-channel approach that leverages the unique benefits of paper with the convenience and accessibility of digital will perform best.

With our guidance, you’ll start creating a digital marketing plan which incorporates the key strategic components and utilizes a variety of digital channels and campaign tactics. At the end of the day, you’ll leave the course feeling empowered to return to your workplace and contribute to effective digital decision-making.

Upon completion of our Digital Marketing course, you’ll have gained the skills to:

Understand digital marketing and its disruption of the traditional marketing mix

Be aware of the online consumer journey and how to effectively target your customers

Be aware of the online consumer journey and how to effectively target your customers

Set clear objectives for the different digital marketing channels

Understand how to write a digital marketing plan

Why should I take the course?

Whether you’re new to digital marketing or a marketer looking to enhance your digital knowledge and skillset, this course will cover the fundamental principles of digital marketing and will provide you with an opportunity to examine the impact of these on your own business environments.

Digital Marketing Tools & Platforms Covered